Sep 4, 2011

Floriography Is Not A Made Up Sales Speak Word. The David Jones Flower Show 2011.

Greetings from the Pitt Street Mall.

Where the rent ranks among the world's most expensive.  It is more expensive to rent a spot in our local fancy shopping precinct than it would be along the Champs Elysee in Paris or on London's New Bond Street.  Retailers like Zara can take some comfort though, that it still costs them heaps more to cover the rent on Fifth Avenue or along The Ginza.

$10 000 per square metre does get you some fancy ceiling work and down lights, it must be said.

Though perhaps it's the patch of clear blue sky outside that really makes it worth getting by on beans and toast in the months when the incomings just don't cover the outgoings.

That's all by the by really.  I was passing through on my way to David Jones' annual flower show.   The theme this year is floriography.  Which is actually a real world.  Not retail speak at all.  It is a coded language where messages are conveyed by flowers.  Sadly, this is not a language I know at all.  I am very proficient in Looks and Tone which Mr SSG can sometimes choose to be immune to but in the spirit of trying new things, I'll see if I can make sense of the floral codes at DJs.

Succulents say only one thing to me - 'Max Brenner Skim Dark Chocolate Mocha'.

The vivid floral arrangements balanced on top of display units gave the Beauty Hall a wonderful old world feel.  There are few people who can resist the beauty and colour of fresh flowers and it was nice to see couples and family groups making an outing of the show.

People just react to floral arrangements.  They engage us.  Our public spaces don't have as many of them as they perhaps used to and floral arrangements in the home are now more of a luxury than a benchmark of a well run household.

Flowers all just seem to say one thing to me - beauty and thoughtfulness.

We give flowers when we care about someone but may not have the words to articulate this in the face of a difficult event.

Exotic flowers may rekindle memories of a special place or time.

The use of local flora in an arrangement can help us appreciate the native beauty of our country and her people.  That God created us all and together we are custodians of this blessed land.

One of my favourite displays of the show were these fresh blooms set against bamboo and crystal.

Red roses appeared in this unusual juxtaposition of colours and flower shapes.

Tulips are one of my favourite flowers.

And here they were at the Chanel counter.

There were soothing arrangements in clear glass bowls.  A deceptively simple look that I've tried to replicate without much success.

But my most favourite arrangement at the moment are these at SSG Manor.  They were given to me by my friend F in Perth.  I've arranged them near the kitchen and they make me smile each time I look at them.  Thank you again, F for your friendship and thoughtfulness.


  1. gorgeous!! I must saw, I never appreciated floral design until my own wedding... now I am obsessed! Thanks for sharing. xoxo

  2. They're beautiful! I can't wait for floriade this year :) xx

  3. Beautiful flowers, just gorgeous.

    My mum had a penchant for buying flowers from David Jones. They have such beautiful specimens there.


  4. Wow, so gorgeous. And so much better when viewed with goodness from Max Brenner in hand.

  5. Reminds me of the Macy's flower show!

  6. Beautiful pictures and flowers. It loks fantastic. Hope you are well. xxx

  7. I'm so glad you love your flowers :) I wish they were as stylish at the DJ's ones! xxx

  8. I love the entire article, form its writing down to its background.


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